Elderplan "Holes" 1:20 DRTV spot
1:20 Medicare HMO DRTV spot
2006 Medicare Direct ResponseTV spot for Elderplan, a non-profit HMO in New York. Along with a team at Finelight, I concepted the scenes, helped select talent, assisted in the development of the titles, and created the "Still the One" logo treatment. Also recommended the "Still the One!" tie-in, which ran successfully for three years.
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